Gerrity invests in retail properties to make them better.
We do this by making them more essential and relevant to the communities in which they are located. In order to accomplish this, we at Gerrity must understand the characteristics, needs, desires, and aspirations of the communities in which we invest. Acting on this knowledge is the core of our value-add process.
The retail properties that Gerrity invests in provide daily needs and services for their neighborhoods. Their grocery stores bring fresh goods from around the world to around the corner from their customers’ homes. Their daycare centers, dentists’ offices, yoga studios, and veterinary clinics serve deeply personal aspects of their customers’ everyday lives. Providing safe, thoughtful, equitable and even uplifting spaces for these experiences is the responsibility Gerrity is proud to fulfill. Improving the quality of these experiences so the everyday lives our customers can be made better is the heart of our company’s purpose.
The Gerrity Standard
A collection of ten initiatives that pave the way to sustainable and more equitable properties that align with the ideals of the community they are in. Upon acquisition of each property, we measure the feasibility of each of these initiatives and develop a Property Action Plan to execute them.
LED Lighting Conversion
Reducing energy consumption at our properties not only fiscally, but environmentally responsible. While we can encourage our tenants to utilize best practices within their suites, we can also lead by example by performing LED lighting conversions in parking lots and common areas.
Water is a fragile resource, particularly in many of the regions we operate in. Dated landscaping and irrigation systems can result in wasted water and system inefficiencies. Plants native to these regions are typically less reliant on constant irrigation and are resilient to the climate
Electric Vehicle Parking & Charging
Auto manufactures are dedicating more of their resources into the development of electric vehicles than ever before. Popularity of electric vehicles is on the rise as the charging infrastructure expands and barriers to entry shrink. It is our responsibility to be part of this expanding infrastructure by installing charging stations at our properties.
Installation of Recycling Receptacles
We want to seize any opportunity to reduce waste generated by our properties and promote recycling. Installing cardboard or mixed recycling receptacles is an opportunity to encourage customers and tenants to practice sustainability.
Use of Green Cleaning Materials
Many common cleaning products are filled with harmful chemicals that are not biodegradable. A low-cost, high-impact solution to this is to require our janitorial vendors to use eco-friendly green cleaning products on our properties.
Installation of Bicycle Racks
Cycling can be an ideal alternative transportation method at our properties located in more densely populated areas. We can encourage customers and tenants to ride their bicycle to our centers by providing a safe and convenient place to store their bike on-site.
Local Non-Profit Partnerships
We strive for our properties to reflect their community. A significant aspect of this is forming partnerships with local non-profits that our tenants and customers are passionate about.
Event Hosting with Local Municipalities, Charities and Businesses
We strive to amplify the voices of our communities. We can position our tenants for success by creating an engaging atmosphere at our properties.
Art Installation with Local Artists
Art installations add local character and unique appeal to an otherwise unassuming commercial shopping center.
Providing Marketing Resources to Tenants
At Gerrity, we are proud to work with so many local “mom and pop” tenants. We see it as our responsibility to use our marketing resources to support the outreach of these tenants.
Sustainability in Action
Here are just a handful of examples of the kind of social equity and environmental sustainability projects we have accomplished so far:
Storm Pond Installation
Redondo Square, California
We install and maintain stormwater management systems such as bioswales and retention ponds. We consider any impact construction may have to local watersheds and works with municipalities to mitigate ecological disruption.
Access to Public Transportation
Marin Gateway Center, California
We evaluate the need for dedicated ride-share pickup/drop-off areas at our properties. When possible, we enable access and encourage use of public transit, through installation of walkways and signage.
Community Engagement: Blood Drive
Aspen Grove, Colorado
We aim to develop long-standing relationships with local organizations, with whom we can partner with on an ongoing basis. We strive to partner with organizations both relevant and important to the communities in which our properties are located, as well as the communities in which our employees work.
TJ Maxx Plaza, California
At this property in Northern California, we established that succulent and drought-resistant landscaping would require less maintenance and thrive naturally. Now our customers and tenants alike can enjoy the sight of beautiful, healthy plans year-round.
Marin Gateway Center, California
At this center in Northern California, a small pond sits upon the western end of the property. We have accompanied this water feature with landscaping that would naturally occur on a waterfront. This contributes to the local ecosystem and requires less maintenance and water than traditional landscaping.